Magicians Give away Stickers! Another great cost effective marketing tool!
I also have a sticker with my clown face (if you are a magician this can be a logo or picture of your rabbit) and all my contact details on it. I feel that there is less of a hardcore business feel by promoting yourself in this way. For me the direct sell to the kid about booking me at the next function must be subtle otherwise the character is lost and that is what the audience will remember, not your magic skills!!
I will finish and then ask the kids who wants stickers, 99% will respond yes. I then hand out stickers to the kids telling them to go stick their sticker on their mom’s telephone directory or their phone or in their sticker book!! Watch out what you tell them, they will do it!!
I also have party bags made up and these are handed out at end of party as going home presents from the mom to the kids. Depending on the budget of the mom she will maybe add other items to your bag. These bags are sold as added items when negotiating. The bags contain a lot of cheap marketing items such as stickers, colouring books, pencils and other pre-designed goodies which all have your contact number and of course your name.
I make a big balloon animal for the birthday boy, now here I mean a multiple balloon animal as it finishes with a big display, which is relatively skillful and is a great finish for the show. It has that emotional hook factor which parents love.
Now many times the other children at the party will come up and ask for the same balloon animal. I use this wanting to my advantage by saying it’s my special present to the birthday child. I then ask the child if he likes the balloon and get an affirmative and then drop him the hook, I tell him that when he has me at his party I’ll make him a balloon so he must go tell his mom he wants me at his party, off he will shoot and his mother who is normally chatting with the other moms will not see the set up and will ask for my card.
I have also used a large cut out of ‘’ I LOVE WOODY THE CLOWN” and painted it up to look like a think bubble as in cartoon comics. I pull this out when the dad comes to photograph the kid during the part that I have the birthday boy dressed up in funny clothes.
I highlight in my selling of the show this feature. The father then has a personal photograph with your name on it with their child saying I love Woody or whatever you want on there. It is subtle and you can get away with it as its gets a laugh.
I have more generic ones such as “”I love you” and pulled it out as a sight gag. It works when there is an interruption in your show such as delivery of food which does happen sometimes and works as you just stand there with this think bubble next to your head, as the parent is nearly finished and notices the catch word which says I love you, she will laugh, I immediately turn it around and it says”” Hurry Up!”” or such like. The food disturbance is more likely when performing in a restaurant and the burgers all arrive en mass.
Experience the magic! Ideal for corporate venues, weddings, tradeshows and more!
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